The Selfind Project - Mães da Sé
The selfie that helps find missing children.
In 2014, the world was at the peak of the selfie craze. Among them, one format began to stand out: mirror selfies.
In this framing, something curious happened: the back of the phone took center stage in the photo.
Until then, it only showed the device’s logo or a random phone case, with no purpose beyond aesthetics.
But what if we used the back of the phones, so visible in selfies, to promote a cause that needs major exposure?
We created personalized phone cases with photos and names of missing children and invited celebrities to promote them on Mother's Day.
The NGO's profile increased from 109 to 17k followers in just a few hours
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The NGO's profile increased from 109 to 17k followers in just a few hours 〰️
