Lipton Flavor Recipe
An interactive tutorial in Stories that won an award.
The idea was to create interactive Stories to boost engagement and retention.
We came up with tips on “how to make Lipton Ice Tea even more refreshing”, where users could “help” prepare the drinks by tapping buttons to add the ingredients. Check it out:
2,365,548 impressions
57% increase in engagement
Lipton Station
A wave of natural refreshment took over the São Paulo
subway to announce the arrival of summer.
One of the Yellow Line stations was transformed into Lipton Station, an immersive brand experience featuring live music, a cozy lounge, natural décor, and endless Lipton for everyone who passed by. The activation also included a fully wrapped subway car and special appearances by Zeeba and top influencers, turning the station into the stage that officially kicked off Lipton Ice Tea’s summer calendar.
